2022
Storefront, catalog, and identity work since this year
Shopify Services · Branding
E-commerce Brand Identity
Customers do not meet the brand on a shelf. Trust forms when the storefront, product card, and ads speak the same language. We connect strategy, the visual system, and the rollout.
We write logo, colour, type, and tone of voice into the Shopify store and the marketplace card together. An inconsistent storefront drops conversion; without a guide, every campaign starts from zero.
Why brand identity?
Storefront and card should speak in one voice.
An inconsistent storefront cuts conversion. Trust forms when logo, palette, and card speak one language.
Brand system
Strategy, logo, color, and type together
Color palette
The same visual language on storefront and card
Typography
A readable type system with character
Application
Reflected one-to-one on Shopify and marketplaces
Guide
Color, logo, and usage rules delivered
Branding process
One voice
Shopify storefront and marketplace card in the same rhythm
Guide
Color, logo, type, and usage rules stay with you
24 hours
First pass for the free review
Shopify Services · Branding
Why brand identity?
An inconsistent storefront cuts conversion. Trust forms when logo, palette, and card speak one language.
Conversion
Inconsistent color, messy cards, and weak product shots cut trust. The path to payment starts on the storefront — a logo alone is not enough.
Ad efficiency
If Meta, Google, and marketplace creatives come from the same palette, the person who clicks does not feel like a stranger in the store. Budget goes to a familiar face.
Standing out on the shelf
Among dozens of stores selling the same product, the stance is remembered, not the price. Identity stands before the discount.
Shopify + marketplace
Theme color, type, product-shot standard, and card template are applied from the same system. When the channel changes, the brand does not.
Long-term order
Once the guide exists, content, social, and campaigns are not designed from zero every time. The team produces with the same rules.
Customer trust
A store that looks professional on the first visit speeds the path to payment. Trust comes from a consistent system, not a single logo.
Branding process
(06 steps)
From discovery to delivering the guide. Every stage goes to approval; no sales pressure.
01
Discovery and research
We scan audience, competitor storefronts, and the current stance. Output: a short brief the design sits on. No sales pressure.
02
Strategy and tone
What you say, how you speak, and who you resonate with become clear. Visual decisions bind to this text.
03
Visual identity
Logo system, palette, type, and visual language. The pieces hold each other and the brief — taste alone does not decide.
04
Store application
Identity is worked into the Shopify theme, product-shot standard, email and campaign templates, and if needed Trendyol–Hepsiburada cards.
05
Guide delivery
Color codes, font use, logo variants, and examples stay with you. Files and accounts are yours.
06
Revisions and approval
Every stage goes to approval. Changes are discussed against the brief; scope and round count are written in the proposal.
Let’s build the identity together
Storefront and card should speak in one voice.
We write the current stance into a first pass within 24 hours.
Clients
Brands that trust us
From Shopify storefronts to Trendyol operations — brands we run together, from Kayseri across Turkey.
Dozens of brands on this wall… and many more
Take your place →Frequently asked questions
Is strategy required for branding?
Yes. Without a brief, color and logo stay subjective and do not hold a month later. Discovery is kept short; no sales pressure. Design binds to this text.
I want to refresh my brand — do we start from zero?
No. Keeping a known color and name and modernizing the storefront is enough in most jobs. Starting from zero is only discussed if the current identity does not work — the decision is clear in discovery.
Can I commission only a logo?
A single logo is not enough; cards and storefront still scatter. Minimum scope is logo, palette, type, and a basic usage rule. Packaging or a full guide is written separately in the proposal.
My Shopify store is ready — can you only apply the identity?
Yes. Working an existing identity into the theme, products, and marketplace cards can be a separate job. Theme color, type, and page layout sit in that scope.
Are marketplace cards part of this work?
Yes, if they are written into the scope. On Trendyol and Hepsiburada, image, title, and storefront come from the same language as Shopify. When the channel changes, the brand does not.
How are time and fee set?
Brief depth, visual scope, and application (Shopify only or marketplaces included) change the fee. The calendar is written in the proposal after discovery. A first pass within 24 hours is free.
Do the deliverables stay mine?
Yes. Logo files, palette, font list, and guide stay with you. The Shopify account also sits in your name.
Do you work outside Kayseri?
The office is in Kayseri. Work runs across Turkey and with merchants in Germany and the Netherlands. Day-to-day work is remote; face-to-face is by appointment.